Archive | December, 2009

Demand Rating™ in the Real World—Account Sharing

Account Sharing

Posted by: Matt Shanahan Okay, let’s get ‘real world’ with Demand Rating™.  What can you do with it?  More importantly, how does it help publishers and information providers monetize opportunity?  Let’s first take a look a very common subscription service concern, account sharing. Account sharing for subscription services is often a given—for some industries it’s rampant and understood, in others it’s less common, but still done.  Let’s assume for now, that with every subscription service, some account sharing is occurring.  As a business leader in that organization, do you care?  Do you chase each and every case of account sharing?  Can all be successfully monetized? The answer is:  It depends. If the subscriber is sharing one account but not using […]