Posted by: Matt Shanahan Okay, let’s get ‘real world’ with Demand Rating™. What can you do with it? More importantly, how does it help publishers and information providers monetize opportunity? Let’s first take a look a very common subscription service concern, account sharing. Account sharing for subscription services is often a given—for some industries it’s rampant and understood, in others it’s less common, but still done. Let’s assume for now, that with every subscription service, some account sharing is occurring. As a business leader in that organization, do you care? Do you chase each and every case of account sharing? Can all be successfully monetized? The answer is: It depends. If the subscriber is sharing one account but not using [...]
