Posted by: Matt Shanahan Okay, let’s get ‘real world’ with Demand Rating™. What can you do with it? More importantly, how does it help publishers and information providers monetize opportunity? Let’s first take a look a very common subscription service concern, account sharing. Account sharing for subscription services is often a given—for some industries it’s rampant and understood, in others it’s less common, but still done. Let’s assume for now, that with every subscription service, some account sharing is occurring. As a business leader in that organization, do you care? Do you chase each and every case of account sharing? Can all be successfully monetized? The answer is: It depends. If the subscriber is sharing one account but not using [...]
Scout Analytics is not the first to monitor account usage and flag unlicensed use. There are commercial and homegrown account analysis tools out there. Most of these tools try to draw correlations between time (concurrency), IP address, and browser information. A recent set of questions from customers were: How good can these tools be? What is the difference in performance from Scout Analytics? Investigation Using real world data, we looked at different techniques to analyze the IP addresses such as: total count, average interval, frequency, smallest interval, and others. All the techniques computed an IP-related metric for an account (such as the total count of distinct IP addresses) and compared that measure to a threshold. Next we compared the percentile [...]
No. At least not very accurately. Some online services have tried to use high frequency of access as a positive indicator of account sharing. The following example illustrates the limitations of that metric. Scout Analytics has been analyzing access patterns for one online service that has approximately 6,000 active users. A recent regression analysis was performed where the percentage of shared accounts was correlated to the frequency of access as measured in standard deviations from the median. The graph below shows that frequency of access was not a good indicator until more than 9 standard deviations above the median which represented < 1% of the shared accounts.